Digital Marketing Manager
Visit Vacaville is hiring!
Visit Vacaville is a non-profit organization tasked with marketing the City of Vacaville as an overnight tourist destination. We are the city’s official destination marketing organization.
We are looking for a dynamic, self-motivated individual with experience and skills in social media, web content management, writing and editing for the web, and site management.
The Digital Manager will be responsible for maintaining and expanding the voice of Visit Vacaville in all aspects of the organization’s online presence through writing, editing, proofreading, and publishing of site content, outreach campaigns, and marketing promotions. In addition, creating and posting engaging, relevant content to numerous industry websites and social media platforms will be required.
The Digital Manager will work closely with Visit Vacaville Staff, Vacaville Hoteliers and Partners, so strong communication skills are needed. The ideal candidate will also have experience managing online marketing and outreach campaigns. Tasks require a strong attention to detail and ability to work under tight deadlines. The Digital Manager reports to the Director of Marketing.
Essential Job Functions:
- Manage social media content on numerous platforms
- Create, develop and manage content for Visit Vacaville’s web presence (requires working with a content management system)
- Maintain a consistent look and feel throughout all web properties
- Copywrite, edit, and proofread web content
- Keep current with emerging web technologies and social media marketing trends
- Track and report on all site and social media metrics
- Work cooperatively with staff and stakeholders
- Regular reviews of analytics
- Digital Asset Management
- Write and distribute Newsletters
- Event Calendar Updates
Qualifications & Experience:
Passion for Social Media & Analytics
Exceptional writing, communication, and organizational skills
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Proficient with Microsoft Office products
Use of Facebook, Twitter, YouTube, Instagram, and other Social Media Platforms
Functional knowledge of HTML
Knowledge of SEO (search engine optimization) techniques and best practices
Knowledge of Google Analytics
Passion, Integrity, Energy!
NOTE: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Full-Time Position (40 hours per week). Hourly rate commensurate with experience. Range: $19.00 -$21.00 per hour.
To apply, please send your resume and cover letter to firstname.lastname@example.org